About This Work
I took the Video Arts Act-On Online representation from rough composition to published presence. I designed and integrated graphics, developed web pages, and published production landing pages and interactive forms. As well as, lead scoring, list segmentation and automated email delivery program. Created assets to support three Pay Per Click campaigns and one 12-email/landing page/form customer automated nurture campaign. Work included; graphics, HTML 5 responsive web design development, Act-On administration, production of promotional assets, and enabling reporting. I used custom HTML, CSS, and JavaScript that expanded the render effects and capabilities of the contact management platform. See sample assets:
About Video Arts: Established in 1972 by a small group of television professionals, including John Cleese to deliver corporate training in an entertaining and engaging way. Since inventing the humour-based corporate training video they’ve helped organizations deliver learning to millions of employees.
Famous for intelligent, entertaining and straight-talking training, the Video Arts solutions cover bespoke and off-the-shelf video, e-learning and mobile-learning courses designed to reach more learners in more places via laptops, tablets and smartphones. Designed by leading experts, like Dr Peter Honey, written by comic greats like Hugh Laurie and Armando Iannucci, and starring famous faces like John Cleese and Dawn French their must-have resources cover key training points for any successful soft-skills training programme.
Work Process
Created user path strategy and assets to support three Pay Per Click campaigns and one 12-email/landing page/form customer automated nurture campaign.
