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Digital campaigns

Act-On Professional Services Offering Promotion

Home  Portfolio  Robert Stokes

About This Work

Along with developing subscriber production assets, I also developed promotions to Act-On customers to promote the departments offerings. In the "Guides Campaign," I took a knowledge base of marketing automation best practices and produced best practices guides used in Act-On outbound automated customer nurture campaigns. Working with a content development team, I structured, designed, copy edited and produced production ready best practice guides along with supporting digital assets. Work included; graphics, HTML 5 responsive web design development, Act-On administration, production of promotional assets, and enabling reporting. I used custom HTML, CSS, and JavaScript that expanded the render effects and capabilities of the contact management platform. I also developed, packaged and promoted service offerings. Many assets were configured for Web and print PDF presentation. See sample assets:


About Act-On Professional Services: Serving Act-On subscribers, Professional Services delivers best-in-class strategy, creative and implementation from with-in the Act-On Automated Marketing platform. Driving Act-On customer success with effective methods to enrich their customers' experiences during each stage of digital engagement, from prospect to lead and nurtured customer.


Work Process

Promotions to Act-On customers to promote the departments offerings. Working with a content development team, I structured, designed, copy edited and produced production ready marketing content and supporting digital assets.

1. Develop promotion strategy & user path scenarios

2. Develop & install production assets

3. Publish campaigns & engage reporting