Creative Skills
- Creative direction
- Branding
- Digital marketing
- Marketing automation
- User experience design
- Web development
- WordPress websites
- Responsive web design
- Advanced Adobe CC
- Graphic design
- SEO & Google analytics
- Rich media production
Employment
Graphic Designer | Digital Marketing Q5id, Inc. 5/22 – 4/23 Hillsboro, Oregon.
Led the creative development of marketing creative for regional rollouts and national digital campaigns of two distinct smartphone applications. One named Proven Identity KYE and the other named Q5id Guardian. Developed digital assets for social media and paid display advertising campaigns, including The TradeDesk, and multiple Sinclair Broadcasting properties. Created and published media rich digital advertisements, landing pages, forms and out-bound email in the form of prototypes. Then made production files for media outlets. Made data-driven adjustments. Also, produced creative and delivered files to vendors for the production of displays, promotional specialties and printed media for on-site activations.
- Produced and published marketing assets for each promotion point in acquiring app subscribers.
- Total creative development from concept to deployment for several digital campaigns.
- Researched, made formal presentations and fostered changes to the marketing technology stack. Made improvements to product landing pages that increased user engagement to those pages.
Software Environment: Adobe Creative Cloud; InDesign, Photoshop, Illustrator, Adobe XD, Dreamweaver, After Effects and Acrobat. Website content management and development with WordPress; WP Bakery, Gravity forms and custom HTML. Google products platform: Google Analytics (G4), Tag Manager, and Search Console. Google Web Designer for rich media advertising. Microsoft Office; Word, Excel and Outlook. Also, HubSpot, Salesforce, and Trello.
Producer Digital Media Wipro Limited 11/21 – 4/22 Hillsboro, Oregon (Remote).
Produced and published website pages for one customer, a world leader in semiconductor chip manufacturing. Developed digital assets and published them to Intel.com. Performed day-to-day content updates, as well as supported global product launches. Utilized Adobe Experience Manager (AEM) to construct & publish website pages. Made use of my proficiency in HTML, CSS, video, multimedia integration and responsive web design, to produce website pages within strict brand guidelines and timetables.
Software Environment: Adobe Experience Manager (AEM) Microsoft Office; Word, Excel, PowerPoint and Jira. Adobe Creative Cloud; Dreamweaver, InDesign, Acrobat, Photoshop and Illustrator.
Lead Digital Designer | Professional Services Act-On Software, Inc. 9/14 – 4/21 Portland, Oregon.
Produced engaging digital marketing campaigns commissioned and used by Act-On Software business customers. As part of the in-house advertising agency within the SaaS software company, I owned total creative project production. This included; consulting on custom digital marketing projects, creating prototypes and production assets, then publishing fashion-forward, brand-centric marketing content. Produced device-responsive media-rich emails and landing pages with lead gather forms that resulted in effective user conversions. Mapped and build advanced list segmentation. Experience with hand coding HTML5, CSS3, and JavaScript. Projects included devising user path scenarios, creative direction and design for engaging user experiences. Primary tools included Adobe Creative Suite from which I built assets, then installed into Act-On’s marketing platform.
- Delivered web solutions for more than 80 premiere customer brands, including; Artfund UK, Avery Dennison, AutoZone, BestBuy, Brunker, Hawaii CVB, Holmen Paper, Mars Wrigley, No. 1 Lounges, Oregon State University, PaperSave, Provenance Hotels, Red Lion Hotels, RSA Insurance, Sharp Electronics, Simpleview, Six Flags, Visit Orlando, Victor Insurance, Video Arts, and Wacom.
- Maintained a 98% customer satisfaction rating for all of my tenure.
- The chief designer and producer of promotion materials to promote Act-On Professional Services department. Produced and maintained intranet resources hub, as well as case studies and best practice guides.
Software Environment: Adobe Creative Cloud; Dreamweaver, InDesign, Acrobat, Photoshop, Illustrator, After Effects, Adobe XD. Act-On Software; Landing page, email and web-form template development and marketing automation. Hand code HTML5, CSS3, JavaScript, JQuery, and GSAP. Bootstrap expertise. Optimize graphics, media, fonts for Web. Microsoft Office; Word, Excel, PowerPoint. Also use; SalesForce, Wrike, ConnectWise, Email On Acid, and Wordpress.
Representative Work
"Thanks for your care and attention to this part of our product launch. Also, we are thrilled with how all of the digital assets perform."
- Digital Campaigns Manager, London, UK
"Wow, you took our concept and graphics from our agency to the next-level. Nice work."
- Digital Marketing Manager, Ottawa, Ontario, Canada
"Awesome job on this! Very excited to get these campaigns out!"
- SVP Customer Success, Portland, OR, USA
Employment (continued)
Digital Producer | Web Developer Freelance Contractor 2/20 – 5/22 (Part-time) Beaverton, Oregon.
Produced websites and promotional assets to industry best practices. In most cases performed total production from concept to published sites. Planned and designed user experience, graphics and lead gather forms. Produced content. Coded in HTML5, XML, PHP and CSS3, producing dynamic web products. Effective SEO consistently getting high organic rankings.
- Produced innovative responsive (RWD) websites that consistently achieve current objectives.
- Customers included: FalconStor Software, JSR Strategies, Oregon Bath, Vcinity.
- Total concept to deployment for several new-to-web enterprises delivering a high-impact online presence.
- Build & deployed lead conversion web assets with automated email response campaigns that consistently drive greater activity.
Software Environment: Adobe Creative Cloud; InDesign, Photoshop, Illustrator, Dreamweaver, Premiere and Acrobat. Website content management installation and development with WordPress; Elementor Pro, Custom Post Types, Woo Commerce and Crocoblock. Custom HTML website RWD development and content management. HTML, HTML5, XML, PHP and CSS3. Integrate JavaScript, AJAX and JQuery functions. Manage online properties. Google products platform: Google Analytics, Tag Manager, Ads, and Search Console. Optimize graphics for Web. Bootstrap expertise. Microsoft Office; Word, Excel, Outlook. Chaos Intellect (CMS). HubSpot, Klaviyo and ActiveCampaign for email marketing.
Freelance MarCom Producer | Web Designer Freelance Contractor 12/11 – 9/14 Beaverton, Oregon.
Produced websites and integrate in social media. Total production, concept to publish. Design graphics and build content. Code in HTML, HTML5, XML, PHP and CSS3, producing dynamic web presence. Effective SEO consistently getting high organic rankings. Integrate JavaScript, AJAX, JQuery functions and SQL DB. CMS builds with WordPress, ZenCart, ASP.Net Storefront and Woo. Server-side administration.
- Produce innovative responsive (RWD) websites that consistently achieve current objectives.
- Customers included: Atlantic Green Energy, Oregon Heath Authority, LB Jewelers and Oregon Beach Volleyball.
- Total concept to deployment for several new-to-web enterprises delivering a high-impact online presence.
- Build & deploy email and social-media campaigns that consistently drive greater activity.
- Photographer and videographer for product promotions on the web and in print.
Software Environment: Adobe Creative Suite; InDesign, Photoshop, Illustrator, Dreamweaver, Premiere and Acrobat. Website content management; ASP.Net Storefront, WordPress, ZenCart. Linux Apache web server management and administration. Website RWD development and content management Adobe Dreamweaver. HTML, HTML5, XML, PHP and CSS3. Integrate JavaScript, AJAX and JQuery functions. Manage online properties. Optimize graphics for Web. Bootstrap expertise. SQL database management. Microsoft Office; Word, Excel, Outlook. Chaos Intellect(CMS) SalesForce. iContact, ConstantContact and ActiveCampaign for email marketing.
Designer | Producer Marketing PECO, Inc. 3/10 – 12/13 Portland, Oregon.
Led creative direction and developed messaging, graphic design, photography for promotional material. Also, web design, development and maintenance of public enterprise website.
- Conceived dynamic messaging and visual branding driving 12-quarters of increasing profitability.
- Wrote, designed and produced; brochures, packaging, POP displays and product launch collateral. 100% on time and at budget.
- Implemented design improvements that drove 8% reduction in production costs.
Software Environment: Adobe Creative Suite; InDesign, Photoshop, Illustrator, Dreamweaver, Premiere and Acrobat. Website development and content management Adobe Dreamweaver. HTML, XML, PHP and CSS. Manage online properties. Optimize graphics for Web. SQL database management. Microsoft Office; Word, Excel, Outlook.
Freelance Producer | Web Designer Graphics, Web, Marketing Communications
Freelance Contractor 6/08 – 12/11 Beaverton, Oregon.
Ideation and production of marketing campaigns on video, print and Internet. Creative development of concepts, messaging, copywriting, editing, graphic design, and photo sourcing. Publish material for business promotion.
- Total concept to deployment for several new-to-web enterprises delivering a high-impact online presence.
- Wrote, designed and produced product; brochures, packaging, POP displays, direct-mail, advertisements, banners and vehicle wraps.
- Deploy email and social-media campaigns that consistently drive greater-activity.
Software Environment: Adobe Creative Suite; InDesign, Photoshop, Illustrator, Dreamweaver, Premiere and Acrobat. Website content management; ASP.Net Storefront, WordPress, ZenCart. Linux Apache web server management and administration. Website development and content management Adobe Dreamweaver. Hand code HTML, HTML5, XML, PHP, CSS3, JavaScript, and JQuery. Manage online properties. Optimize graphics for Web. SQL database management. Microsoft Office; Word, Excel, Outlook. Chaos Intellect(CMS) SalesForce. iContact and ActiveCampaign for email marketing.
Marketing Communications Lead Willamette Dental, Inc. 12/06 – 6/08 Hillsboro, Oregon.
Primary owner of total development for outbound marketing and promotions. Wrote and designed product catalogue, brochures, sales letters, press releases and insurance plan literature.
- Produced and implemented direct marketing campaigns resulting in high lead generation.
- Marketing liaison to executive management, legal, compliance, sales representatives and medical practitioners with typical 98% buy-in rate.
- Conceived and implemented production improvements that resulted in five-figure cost savings in marketing material production-cost.
Software Environment: Adobe Creative Suite; InDesign, Photoshop, Illustrator and Acrobat. Public website maintenance and content management, Dreamweaver and hand-code HTML, PHP and CSS. Manage intranet properties and optimize graphics Microsoft SharePoint. Microsoft Office; Word, Excel, Outlook. Microsoft SharePoint. SalesLogix. ConstantContact for email broadcast.
Executive Manager | Account Planner Parker Madison Marketing Studio 4/99 – 5/05 Tempe, Arizona.
Led the promotional creative direction of unique brand and promotional marketing campaigns for award-winning marketing studio and advertising agency.
- Directed creative development, production and placement of advertising in 120 markets for the Harlem Globetrotters. Campaign yielded 12% increase in ticket sales.
- Conceived and directed B-to-B product promotions for global high-tech manufacturer. Instrumental in company revenue growth of $121 MM to $424 MM in four years.
- Led promotional strategies for Governor’s Innovation Awards, AIDS Walk and Phoenix AAF Chapter resulting in significant increases in attendance for fundraising events.
Software Environment: Adobe Creative Suite; InDesign, Photoshop, Illustrator and Acrobat. QwarkExpress. Linux Apache web server management and administration. Website development and content management hand-code HTML, PHP and CSS. Integrate 3rd-party applications. Manage online properties and optimize graphics for Internet. Microsoft Office; Word, Excel, Outlook. Time & Chaos(CMS) and SalesLogix.
Education
MBA: Marketing - Arizona State University | BA: Visual & Performing Arts - Ohio University