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RA Stokes

Dynamic   Digital   Marketing   &   Design

Robert Alan Stokes

Resume

RA Stokes

Resume

Email: ras@Stokes.guru
Phone: +1 503-407-0355
Online resume: www.Stokes.guru/ra-stokes-resume.html

Creative Skills

  • Creative direction
  • Branding
  • Marketing strategy
  • Marketing automation

  • User experience
  • Responsive web design
  • Web development
  • Motion graphics

  • Advanced Adobe CS
  • Graphic design
  • Copywriting & content
  • Photography

Employment

Digital Designer | Digital Marketing Act-On Software Professional Services 9/14 – Present Portland, Oregon.

Produce engaging digital marketing properties for use by Act-On Software subscribers. From an agency environment; own total project production, from creative brief to published property. Consult with customers. Scope and sell projects. Lead creative direction, conceive and path user experience. Design and produce device-responsive media-rich emails, landing pages with lead gather forms for prospect conversions. From Adobe CS environment, build assets, then insert in to content management system (CMS). Hand code HTML5, CSS3, and JavaScript. Asset template builds in Act-On Software, as well as advanced list segmentation and dynamic content delivery based on user journey. Build dynamic automated email delivery campaigns to best practices and deliver industry leading solutions.

  • Effectively taken charge of entire project from concept, design, and coding; to delivery of web solutions for more than 80 customer brands, including: Artfund UK, AutoZone, BestBuy, Holmen Paper, Mars Wrigley, No. 1 Lounges, Oregon State University, Paper Save, Red Lion Hotels, RSI Insurance UK, Sharp Electronics, Six Flags, Visit Orlando and Video Arts.
  • Promotion creatives are continually featured on Act-On public website in Professional Services Organization portfolio.
  • Go to designer for production of industry leading design projects for the organization. Produced and maintain intranet resources, as well as production of case studies and best practice guides used for subscriber learning.

Software Environment: Adobe Creative Suite CC (Macintosh & Windows); Dreamweaver, InDesign, Acrobat, Photoshop, Illustrator, After Effects. Act-On Software; Landing page, email and web-form template development and marketing automation. Hand code HTML5, CSS3, JavaScript, JQuery, and GSAP. Bootstrap 4 expertise. Optimize graphics, media, fonts for Web. Microsoft Office; Word, Excel, PowerPoint. Also use; SalesForce, Email On Acid, and Litmus.


Robert Alan Stokes

Representative Work

Coco Exchange

Coco Exhchange: Custom design and production within brand guidelines for socal lead gather landing pages, advanced list segmentation, with converted-lead automated email campaigns.

"We are extremely pleased with these assets. They are very high quality and will well represent our brand."

- Digital Marketing Manager, Mt. Arlington, NJ, USA

 
RSA Insurance

RSA Insurance: Custom production within brand guidelines; Designed and produced product launch web pages, advanced list segmentation from user behavior.

"Firstly, thanks for turning this around so quickly. Secondly, the custom miro-site really looks great.

- Promotions and Campaigns Manager, London, UK

 
Coco Exchange

Subscriber Promotion: Concept to production. Design, graphics, responsive development, user path, and production of promotional assets.

"Awesome job on this! Very excited to get these campaigns out!"

- SVP Customer Success, Portland, OR, USA

 

Employment (continued)

MarCom Producer | Web Designer Contractor 12/11 – 9/14 Beaverton, Oregon.

Produce websites and integrate in social media. Total production, concept to publish. Design graphics and build content. Code in HTML, HTML5, XML, PHP and CSS3, producing dynamic web presence. Effective SEO consistently getting high organic rankings. Integrate JavaScript, AJAX, JQuery functions and SQL DB. CMS builds with WordPress, ZenCart, ASP.Net Storefront and Woo. Server-side administration.

  • Produce innovative responsive (RWD) websites that consistently achieve current objectives.
  • Total concept to deployment for several new-to-web enterprises delivering a high-impact online presence.
  • Build & deploy e-mail and social-media campaigns that consistently drive greater activity.

Software Environment: Adobe Creative Suite; InDesign, Photoshop, Illustrator, Dreamweaver, Premiere and Acrobat. Website content management; ASP.Net Storefront, WordPress, ZenCart. Linux Apache web server management and administration. Website RWD development and content management Adobe Dreamweaver. HTML, HTML5, XML, PHP and CSS3. Integrate JavaScript, AJAX and JQuery functions. Manage online properties. Optimize graphics for Web. Bootstrap expertise. SQL database management. Microsoft Office; Word, Excel, Outlook. Chaos Intellect(CMS) SalesForce. iContact, ConstantContact and ActiveCampaign for e-mail marketing.


Designer | Producer Marketing PECO, Inc. 3/10 – 12/13 Portland, Oregon

Led creative direction and developed messaging, graphic design, photography for promotional material. Also, web design, development and maintenance of public enterprise website.

  • Conceived dynamic messaging and visual branding driving 12-quarters of increasing profitability.
  • Wrote, designed and produced; brochures, packaging, POP displays and product launch collateral. 100% on time and at budget.
  • Implemented design improvements that drove 8% reduction in production costs.

Software Environment: Adobe Creative Suite; InDesign, Photoshop, Illustrator, Dreamweaver, Premiere and Acrobat. Website development and content management Adobe Dreamweaver. HTML, XML, PHP and CSS. Manage online properties. Optimize graphics for Web. SQL database management. Microsoft Office; Word, Excel, Outlook.


Producer | Web Designer Graphics, Web, Marketing Communications
Freelance Contractor 6/08 – 12/11 Beaverton, Oregon.

Ideation and production of marketing campaigns on video, print and Internet. Creative development of concepts, messaging, copywriting, editing, graphic design, and photo sourcing. Publish material for business promotion.

  • Total concept to deployment for several new-to-web enterprises delivering a high-impact online presence.
  • Wrote, designed and produced product; brochures, packaging, POP displays, direct-mail, advertisements, banners and vehicle wraps.
  • Deploy e-mail and social-media campaigns that consistently drive greater-activity.

Software Environment: Adobe Creative Suite; InDesign, Photoshop, Illustrator, Dreamweaver, Premiere and Acrobat. Website content management; ASP.Net Storefront, WordPress, ZenCart. Linux Apache web server management and administration. Website development and content management Adobe Dreamweaver. Hand code HTML, HTML5, XML, PHP, CSS3, JavaScript, and JQuery. Manage online properties. Optimize graphics for Web. SQL database management. Microsoft Office; Word, Excel, Outlook. Chaos Intellect(CMS) SalesForce. iContact and ActiveCampaign for e-mail marketing.


Marketing Communications Lead Willamette Dental, Inc. 12/06 – 6/08 Hillsboro, Oregon.

Primary owner of total development for outbound marketing and promotions. Wrote and designed product catalogue, brochures, sales letters, press releases and insurance plan literature.

  • Produced and implemented direct marketing campaigns resulting in high lead generation.
  • Marketing liaison to executive management, legal, compliance, sales representatives and medical practitioners with typical 98% buy-in rate.
  • Conceived and implemented production improvements that resulted in five-figure cost savings in marketing material production-cost.

Software Environment: Adobe Creative Suite; InDesign, Photoshop, Illustrator and Acrobat. Public website maintenance and content management, Dreamweaver and hand-code HTML, PHP and CSS. Manage intranet properties and optimize graphics Microsoft SharePoint. Microsoft Office; Word, Excel, Outlook. Microsoft SharePoint. SalesLogix. ConstantContact for e-mail broadcast.


Executive Manager | Account Planner Parker Madison 4/99 – 5/05 Tempe, Arizona.

Led the promotional creative direction of unique brand and promotional marketing campaigns for award-winning marketing studio and advertising agency.

  • Directed creative development, production and placement of advertising in 120 markets for the Harlem Globetrotters. Campaign yielded 12% increase in ticket sales.
  • Conceived and directed B-to-B product promotions for global high-tech manufacturer. Instrumental in company revenue growth of $121 MM to $424 MM in four years.
  • Led promotional strategies for Governor’s Innovation Awards, AIDS Walk and Phoenix AAF Chapter resulting in significant increases in attendance for fundraising events.

Software Environment: Adobe Creative Suite; InDesign, Photoshop, Illustrator and Acrobat. QwarkExpress. Linux Apache web server management and administration. Website development and content management hand-code HTML, PHP and CSS. Integrate 3rd-party applications. Manage online properties and optimize graphics for Internet. Microsoft Office; Word, Excel, Outlook. Time & Chaos(CMS) and SalesLogix.


Education

MBA: Marketing - Arizona State University
BA: Visual & Performing Arts - Ohio University

RA Stokes

 

Email: ras@Stokes.guru
Phone: +1 503-407-0355
Online resume: www.Stokes.guru/ra-stokes-resume.html

Representative work

RA Stokes

Robert Alan Stokes / Beaverton / Oregon / USA

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  • Contact
  • 503 407-0355