About This Work
I took the RSA Insurance Act-On online representation from composition to published presence. I designed and integrated brand graphics, developed web pages, and published production landing pages and interactive forms for use in Broker Awareness lead gather campaigns. Work included; graphics, HTML 5 responsive web design development, Act-On administration, production of promotional assets, and enabling reporting. I used custom HTML, CSS, and JavaScript that expanded the render effects and capabilities of the contact management platform. See sample assets:
About RSA: RSA is one of the world’s longest standing general insurers, providing peace of mind to individuals and families, and protecting small businesses and large corporations from uncertainty for more than 305 years. As the world has evolved and changed, so has the needs of their customers. As new risks and opportunities emerge, they constantly innovate and improve to serve their customers well. RSA provides award-winning personal, commercial and specialty insurance products and services direct-to-customers, via brokers and affinity partners.
Work Process
Designed and integrated brand graphics, developed web pages, and published production landing pages and interactive forms for use in Broker Awareness and lead gather campaigns.
Created user path strategy and assets to support multiple unique Pay Per Click and Brand-friend campaigns with automated nurture email campaigns.
