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Digital design & marketing campaigns

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About This Work

I took the HealthStream Act-On Online representation from supplied compositions to multi-facited published presence. I designed and integrated graphics, developed web pages, and published production landing pages and interactive forms. As well as, lead scoring, list segmentation and automated email delivery program. Created assets to support Pay Per Click campaigns and outbound automated nurture email campaign. Work included; graphics, HTML 5 responsive web design development, Act-On administration, production of promotional assets, and enabling reporting. I used custom HTML, CSS, and JavaScript that expanded the render effects and capabilities of the contact management platform. See sample assets:

About HealthStream: The enterprise is dedicated to improving patient outcomes through the development of healthcare organizations' greatest asset: their people. Our solutions are contracted by, collectively, approximately 4.5 million healthcare employees in the U.S. for workforce development, training & learning management, talent management, credentialing, privileging, provider enrollment, performance assessment, and managing simulation-based education programs.

Work Process

Created user path strategy and assets to support two unique Pay Per Click and Brand friend campaigns with lead gather assets and automated nurture email campaigns.

1. Brand-forward strategy & user path dev

2. Develop & install production assets

3. Publish campaigns & engage reporting