Sports Entertainment Campaigns

Harlem Globetrotters

Harlem Globetrotters

About This Work

Harlem Globetrotters is a sports entertainment enterprise, with an iconic brand that first started performing exhibition games in the 1920’s. For two seasons, in which the Trotters performed more than 500 exhibitions (two touring teams), Robert Alan lead the creative and production teams that produced region specific advertising creative.

As major account planner, with Parker Madison, Robert Alan directed: creative development, production & placement of promotional material in more than 240 markets. Promotions attributed to twelve-percent increase in ticket sales.