Robert Alan Stokes
Robert Alan Stokes
  • RA Stokes

Robert Alan Stokes

Resume

  • Creative Direction
  • Branding
  • Marketing Strategy
  • Marketing Automation

  • Graphic design
  • Copywriting
  • Photography
  • Video production

  • Responsive web design
  • Advanced Adobe CS
  • Web development
    w/ HTML5, CSS3, Javascript & PHP

Employment

Digital Designer Act-On Software Professional Services 9/14 – Present Beaverton, Oregon.

Lead creative direction, build and deliver web-promotion assets for Act-On Software business-users. Design and produce device-responsive media-rich emails, landing pages, web-forms, templates and content for online promotions. Integrate assets into automated marketing campaigns. Total project production, from creative brief to published property. Code in HTML5 and CSS3, Javascript, integrate JQuery functionality to produce engaging web properties. Build to industry best practices and deliver industry leading solutions. CMS builds with Act-On Software, Litmus, and WordPress.

  • Effectively taken charge of entire project from concept, design, and coding; to delivering web design solutions to production for more than 50 subscribers per year that exceeded expectations.
  • Recognized with Outstanding Performance Award for raising the standard of design for the entire Professional Services organization.
  • Custom asset designs (8 out of 12) are featured on Act-On website in organization portfolio.
  • Go to designer for production of industry leading design projects for the department. Produced and maintain intranet including production of case studies and best practice guides.

Software Environment: Adobe Creative Suite CC both Macintosh and Windows; Dreamweaver, InDesign, Acrobat, Photoshop, Illustrator, After Effects. Landing page, email and web-form content management; Act-On Software. RWD development and content management Adobe Dreamweaver. Hand code HTML5, CSS3, and Javascript. Integrate AJAX and JQuery functions. Optimize graphics/media for Web. Microsoft Office 2013; Word, Excel, PowerPoint. Testing and reporting Act-On Software and Litmus.


MarCom Producer | Web Designer Contractor 12/11 – 9/14 Beaverton, Oregon.

Produce websites and integrate in social media. Total production, concept to publish. Design graphics and build content. Code in HTML, HTML5, XML, PHP and CSS3, producing dynamic web presence. Effective SEO consistently getting high organic rankings. Integrate Javascript, AJAX, JQuery functions and SQL DB. CMS builds with WordPress, ZenCart, ASP.Net Storefront and Woo. Server-side administration.

  • Produce innovative responsive (RWD) websites that consistently achieve current objectives.
  • Total concept to deployment for several new-to-web enterprises delivering a high-impact online presence.
  • Build & deploy e-mail and social-media campaigns that consistently drive greater activity.

Software Environment: Adobe Creative Suite CS-5; InDesign, Photoshop, Illustrator, Dreamweaver, Premiere and Acrobat. Website content management; ASP.Net Storefront, WordPress, ZenCart. Linux Apache web server management and administration. Website RWD development and content management Adobe Dreamweaver. HTML, HTML5, XML, PHP and CSS3. Integrate Javascript, AJAX and JQuery functions. Manage online properties. Optimize graphics for Web. SQL database management. Microsoft Office 2010; Word, Excel, Outlook. Chaos Intellect(CMS) SalesForce. iContact, ConstantContact and ActiveCampaign for e-mail marketing.


Designer | Producer Marketing PECO, Inc. 3/10 – 12/13 Portland, Oregon
Led creative direction and developed messaging, graphic design, photography for promotional material. Also, web design, development and maintenance of public enterprise website.

  • Conceived dynamic messaging and visual branding driving 12-quarters of increasing profitability.
  • Wrote, designed and produced; brochures, packaging, POP displays and product launch collateral. 100% on time and at budget.
  • Implemented design improvements that drove 8% reduction in production costs.

Software Environment: Adobe Creative Suite CS-5; InDesign, Photoshop, Illustrator, Dreamweaver, Premiere and Acrobat. Website development and content management Adobe Dreamweaver. HTML, XML, PHP and CSS. Manage online properties. Optimize graphics for Web. SQL database management. Microsoft Office 2010; Word, Excel, Outlook.


Communications Specialist Web Oregon Health Authority 4/11 – 12/11 Portland, Oregon.

Improved presentation of Oregon Alliance Working for Antibiotic Resistance Education (AWARE), HAI and EIP programs for Oregon.gov.

  • Designed, developed, copy edited and published to production website pages via Microsoft SharePoint.
  • Devised embedded-website structure and implemented improved web-user experience.
  • Produced outbound communication materials for social awareness campaign.
  • Graphic design and production of high-impact promotional print materials.

Software Environment: Adobe Creative Suite CS-5; InDesign, Photoshop, Illustrator, Dreamweaver and Acrobat. Website content management; Microsoft SharePoint 2010. Website development and content management Adobe Dreamweaver. HTML and CSS. Optimize graphics for Web. Microsoft Office 2007; Word, Excel, Outlook.


Producer | Designer Graphics, Web, Marketing Communications
Freelance Contractor 6/08 – 3/10 Beaverton, Oregon.

Ideation and production of marketing campaigns on video, print and Internet. Creative development of concepts, messaging, copywriting, editing, graphic design, and photo sourcing. Publish material for business promotion.

  • Total concept to deployment for several new-to-web enterprises delivering a high-impact online presence.
  • Wrote, designed and produced product; brochures, packaging, POP displays, direct-mail, advertisements, banners and vehicle wraps.
  • Deploy e-mail and social-media campaigns that consistently drive greater-activity.

Software Environment: Adobe Creative Suite CS-5; InDesign, Photoshop, Illustrator, Dreamweaver, Premiere and Acrobat. Website content management; ASP.Net Storefront, WordPress, ZenCart. Linux Apache web server management and administration. Website development and content management Adobe Dreamweaver. HTML, HTML5, XML, PHP and CSS3. Integrate Javascript, and JQuery functions. Manage online properties. Optimize graphics for Web. SQL database management. Microsoft Office 2000; Word, Excel, Outlook. Chaos Intellect(CMS) SalesForce. iContact and ActiveCampaign for e-mail marketing.


Marketing Communications Lead Willamette Dental, Inc. 12/06 – 6/08 Hillsboro, Oregon.

Primary owner of total development for outbound marketing and promotions. Wrote and designed product catalogues, brochures, sales letters, press releases and insurance plan literature.

  • Produced and implemented direct marketing campaigns resulting in high lead generation.
  • Marketing liaison to executive management, legal, compliance, sales representatives and medical practitioners with typical 98% buy-in rate.
  • Conceived and implemented production improvements that resulted in five-figure cost savings in marketing material production-cost.

Software Environment: Adobe Creative Suite CS-4; InDesign, Photoshop, Illustrator and Acrobat. Public website maintenance and content management, Dreamweaver and hand-code HTML, PHP and CSS. Manage intranet properties and optimize graphics Microsoft SharePoint. Microsoft Office 2000; Word, Excel, Outlook. Microsoft SharePoint 2007. SalesLogix. ConstantContact for e-mail broadcast.


Executive Manager | Account Planner Parker Madison 4/99 – 5/05 Tempe, Arizona.

Led the promotional creative direction of unique brand and promotional marketing campaigns for award-winning marketing studio and advertising agency.

  • Directed creative development, production and placement of advertising in 120 markets for the Harlem Globetrotters. Campaign yielded 12% increase in ticket sales.
  • Conceived and directed B-to-B product promotions for global high-tech manufacturer. Instrumental in company revenue growth of $121 MM to $424 MM in four years.
  • Led promotional strategies for Governor’s Innovation Awards, AIDS Walk and Phoenix AAF Chapter resulting in significant increases in attendance for fundraising events.

Software Environment: Adobe Creative Suite CS-3; InDesign, Photoshop, Illustrator and Acrobat. QwarkExpress. Linux Apache web server management and administration. Website development and content management hand-code HTML, PHP and CSS. Integrate 3rd-party applications. Manage online properties and optimize graphics for Internet. Microsoft Office 2000; Word, Excel, Outlook. Time & Chaos(CMS) and SalesLogix. ConstantContact for e-mail marketing.


Education

MBA: Marketing - Arizona State University
BA: Visual & Performing Arts - Ohio University