Automated Digital Marketing

Act-On Professional Services

  • Marketing Automation Strategy Guide
  • Marketing Automation Strategy Guide
  • Marketing Automation Strategy Guide
  • Marketing Automation Strategy Guide

About This Work

Act-On Professional Services serves Act-On subscribers by delivering best-in-class strategy and creative with the single goal of super-charging customer success with effective methods to enrich their customer experiences during each stage of the sales funnel, from lead generation to closed deals.

Along with developing subscriber production assets, Robert Alan also developed promotions to Act-On customers. In the "Guides Campaign," he took a knowledge base of marketing automation best practices and produced best practices guides used in Act-On interactive automated customer nurture campaigns. Working with a content development team, Robert structured, designed, copy edited and produced production ready best practice guides along with supporting digital assets. Work included; graphics, HTML 5 Responsive Web Design development, Act-On administration, and production of promotional assets.